World-class service. Expert bridal stylists. Designer wedding gowns. Located in HafenCity at Überseeboulevard, True Society in Hamburg is part of a growing retail collective of bridal shops across the globe.
It’s a welcoming, inclusive destination where all brides are treated to an unforgettable wedding dress shopping experience. Step into our stunning store and instantly be transported to a dreamy dress haven – where designer gowns line every rack and a team of expertly trained (and seriously passionate) bridal stylists, known as the True Crew, are ready to help bring your bridal vision to life.
Join us for our Sample Sale, April 7-13, 2025! Shop our off-the-rack selection of designer wedding dresses – available to take home the same day.
Jenny loves connecting with brides and hearing their unique love stories, from how they met to the proposal. Her top advice for brides is totrust their own feelings. Originally from the countryside, Jenny moved to Hamburg a couple of years ago,but still enjoys visiting her rural roots. Outside of work, you’ll find her at the stables with her horse, hitting the gym or discovering Hamburg’s charming neighborhoods.
Katrin
Bridal Stylist
Katrin lives for the moment when brides find their dream dress. She always encourages brides to go for “the one!” She shares an apartment in the heart of Hamburg with her partner. Katrin’s go-to spot in Hamburg is Café Paris. The bridal stylist loves going to the cinema and snacking on some delicious popcorn with cheese sauce.
Larissa
Bridal Stylist
Larissa enjoys hearing the love stories of the brides and advises brides to listen to their heart. She lives with her partner in Hamburg, enjoys city life, and plans to adopt a dog in the future. In her free time, she enjoys shopping, reading cheesy novels and going to the gym. One of her favorite spots in Hamburg is the Pizzeria Luigi’s in the Portuguese Quarter.
Polina
Bridal Stylist
The best part of Polina’s job is seeing brides tear up with joy when they find their dream wedding dress. She advises brides to book their appointment as soon as possible to really enjoy the bridal experience. Polina, who is also a full-time student, loves to explore cozy cafés in Lübeck, Hamburg, with a captivating book.
Sophie
Bridal Stylist
Sophie loves to see the brides’ beaming faces when they find their dream dress and always tells them to go with their gut. She has a degree in fashion and design management. The Bridal Stylist loves to spend her free time with her husband and two daughters in Hamburg. Sophie is especially fond of the nearby Lake Außenalster and the popular street Lange Reihe.
Stephanie
Bridal Stylist
Stephanie loves assisting brides to find the wedding dress of their dreams. Outside of work, she indulges in painting abstract art and spending time in nature. Happily married with three children and a cat, she lives on the outskirts of Hamburg. Stephanie loves to explore the vibrant city, particularly enjoying visits to the Elbphilharmonie and taking scenic boat tours of the beautiful harbor.
Sue
Store Manager
Sue is always up for a good time! She loves to hear about the bride’s proposals or wedding visions. The store manager encourages brides-to-be to listen to their hearts because, after all, it’s a big day! In her free time, Sue enjoys spending time with her family. She also plays sports, travels and likes to shop in the vibrant city center of Hamburg.
Jenny
Bridal Stylist
Jenny loves connecting with brides and hearing their unique love stories, from how they met to the proposal. Her top advice for brides is totrust their own feelings. Originally from the countryside, Jenny moved to Hamburg a couple of years ago,but still enjoys visiting her rural roots. Outside of work, you’ll find her at the stables with her horse, hitting the gym or discovering Hamburg’s charming neighborhoods.
Katrin
Bridal Stylist
Katrin lives for the moment when brides find their dream dress. She always encourages brides to go for “the one!” She shares an apartment in the heart of Hamburg with her partner. Katrin’s go-to spot in Hamburg is Café Paris. The bridal stylist loves going to the cinema and snacking on some delicious popcorn with cheese sauce.
Larissa
Bridal Stylist
Larissa enjoys hearing the love stories of the brides and advises brides to listen to their heart. She lives with her partner in Hamburg, enjoys city life, and plans to adopt a dog in the future. In her free time, she enjoys shopping, reading cheesy novels and going to the gym. One of her favorite spots in Hamburg is the Pizzeria Luigi’s in the Portuguese Quarter.
Polina
Bridal Stylist
The best part of Polina’s job is seeing brides tear up with joy when they find their dream wedding dress. She advises brides to book their appointment as soon as possible to really enjoy the bridal experience. Polina, who is also a full-time student, loves to explore cozy cafés in Lübeck, Hamburg, with a captivating book.
Sophie
Bridal Stylist
Sophie loves to see the brides’ beaming faces when they find their dream dress and always tells them to go with their gut. She has a degree in fashion and design management. The Bridal Stylist loves to spend her free time with her husband and two daughters in Hamburg. Sophie is especially fond of the nearby Lake Außenalster and the popular street Lange Reihe.
Stephanie
Bridal Stylist
Stephanie loves assisting brides to find the wedding dress of their dreams. Outside of work, she indulges in painting abstract art and spending time in nature. Happily married with three children and a cat, she lives on the outskirts of Hamburg. Stephanie loves to explore the vibrant city, particularly enjoying visits to the Elbphilharmonie and taking scenic boat tours of the beautiful harbor.
Sue
Store Manager
Sue is always up for a good time! She loves to hear about the bride’s proposals or wedding visions. The store manager encourages brides-to-be to listen to their hearts because, after all, it’s a big day! In her free time, Sue enjoys spending time with her family. She also plays sports, travels and likes to shop in the vibrant city center of Hamburg.
Jenny
Bridal Stylist
Jenny loves connecting with brides and hearing their unique love stories, from how they met to the proposal. Her top advice for brides is totrust their own feelings. Originally from the countryside, Jenny moved to Hamburg a couple of years ago,but still enjoys visiting her rural roots. Outside of work, you’ll find her at the stables with her horse, hitting the gym or discovering Hamburg’s charming neighborhoods.
Katrin
Bridal Stylist
Katrin lives for the moment when brides find their dream dress. She always encourages brides to go for “the one!” She shares an apartment in the heart of Hamburg with her partner. Katrin’s go-to spot in Hamburg is Café Paris. The bridal stylist loves going to the cinema and snacking on some delicious popcorn with cheese sauce.
Larissa
Bridal Stylist
Larissa enjoys hearing the love stories of the brides and advises brides to listen to their heart. She lives with her partner in Hamburg, enjoys city life, and plans to adopt a dog in the future. In her free time, she enjoys shopping, reading cheesy novels and going to the gym. One of her favorite spots in Hamburg is the Pizzeria Luigi’s in the Portuguese Quarter.
Polina
Bridal Stylist
The best part of Polina’s job is seeing brides tear up with joy when they find their dream wedding dress. She advises brides to book their appointment as soon as possible to really enjoy the bridal experience. Polina, who is also a full-time student, loves to explore cozy cafés in Lübeck, Hamburg, with a captivating book.
Sophie
Bridal Stylist
Sophie loves to see the brides’ beaming faces when they find their dream dress and always tells them to go with their gut. She has a degree in fashion and design management. The Bridal Stylist loves to spend her free time with her husband and two daughters in Hamburg. Sophie is especially fond of the nearby Lake Außenalster and the popular street Lange Reihe.
Meet the Hamburg True Crew
We believe our brides deserve the best – which is why we’re experts in finding not just any dress, but THE dress. Our Hamburg True Crew, (a.k.a. our bridal stylists), are the BEST in the bridal business in the Hamburg area, transforming wedding day visions into the most amazing reality.
Want to Join the Team?
View our current openings and come be a part of the Hamburg True Crew!
What to Expect at Your First Wedding Dress Appointment
Attending your first wedding dress appointment is a joyful experience like no other. Learn what to expect so you can focus on finding your dream dress while having fun.
We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!
Wedding dress costs vary based on factors such as design, fabric quality, whether a dress is off-the-rack or ready-to-order. True Society offers a variety of wedding dress options, ranging from budget-friendly styles to high-end, luxurious gowns. The price you pay will depend on your personal preference and the specific features you’re looking for in your dream dress. Learn more about how much to budget for your wedding gown here.
No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.
We carry wedding gowns in sizes 30-62 (equivalent to U.S. sizes 2 – 34).
Yes, we carry more than 20 plus size wedding dresses, ranging up to a size 58 (US size 30) for you to try on in store. Many of our gowns are available to order up to a size 56 (US size 28) at our Hamburg-area bridal boutique.
We currently carry bridesmaid dresses from Sorella Vita at our Hamburg bridal store.
There are several parking garages within walking distance of the store. The nearest parking garages are CONTIPARK Tiefgarage Überseequartier at Überseeallee 3 and CONTIPARK Tiefgarage Am Sandtorkai at Singapurstraße 2.
